The most common question we get from new clients isn't "which platform is better" — it's "where should my next rupee go." The honest answer is: it depends on where your customer is in their decision journey.
Google Ads captures demand. Meta Ads creates it.
Google Search Ads intercept people actively searching for a solution — high intent, often lower volume. Meta Ads interrupt people scrolling with no immediate intent to buy — lower intent per impression, but massive reach and precise targeting.
When Google Ads wins
If your business has a clear, searchable need — "emergency plumber near me," "best CA firm for GST filing" — Google Ads will almost always deliver better immediate ROI because you're meeting existing demand.
When Meta Ads wins
If you're launching a new product category, building brand awareness, or selling something people don't know they need yet, Meta's targeting and creative-driven format lets you create demand rather than wait for it.
Our actual framework
For most clients, we start with a 60/40 or 70/30 split favoring whichever channel matches their sales cycle, then let performance data shift the balance over the first 60 days. Rigid allocation rules ignore what your actual numbers are telling you.
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